{"id":20746,"date":"2022-11-17T12:27:59","date_gmt":"2022-11-17T12:27:59","guid":{"rendered":"https:\/\/www.frankgroup.com\/?p=20746"},"modified":"2024-07-24T15:21:12","modified_gmt":"2024-07-24T15:21:12","slug":"les-recherches-google-sur-le-travail-hybride-montent-en-fleche","status":"publish","type":"post","link":"https:\/\/stage.tenthrevolution.com\/fr\/recruitment-blog\/google-searches-for-hybrid-work-soar\/","title":{"rendered":"Les recherches Google sur le travail hybride montent en fl\u00e8che aux \u00c9tats-Unis et au Royaume-Uni"},"content":{"rendered":"
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Une nouvelle \u00e9tude sur le nombre de recherches Google concernant le travail hybride r\u00e9v\u00e8le que les recherches ont consid\u00e9rablement augment\u00e9 au cours des 12 derniers mois.\u00a0<\/strong><\/p>

La pand\u00e9mie a sans aucun doute influenc\u00e9 la mani\u00e8re dont les employ\u00e9s souhaitent travailler. Les professionnels souhaitent de plus en plus que les employeurs abandonnent le traditionnel 9 \u00e0 5 au bureau et adoptent un mod\u00e8le fond\u00e9 sur le meilleur des deux mondes. Des enqu\u00eates r\u00e9centes montrent que 55% des <\/span>Les employ\u00e9s de bureau britanniques privil\u00e9gient le travail hybride<\/span><\/a>, et 87% des travailleurs am\u00e9ricains \u00e0 qui l'on a offert la possibilit\u00e9 de travailler \u00e0 domicile sont <\/span>saisir l'opportunit\u00e9<\/span><\/a>, Il y consacre en moyenne trois jours par semaine.<\/span>\u00a0<\/span><\/p>

Cette tendance est confirm\u00e9e par une nouvelle analyse que nous avons r\u00e9alis\u00e9e et qui montre que <\/span>que <\/span>l'U<\/span>Unis <\/span>K<\/span>royaume<\/span> et l'U<\/span>Unis <\/span>S<\/span>tates<\/span> ont tous deux connu une augmentation des recherches autour du travail hybride.<\/span>\u00a0<\/span><\/p>

Au Royaume-Uni, <\/span>Trois PDG britanniques sur cinq<\/span> pr\u00e9voir un retour permanent au bureau<\/span><\/a>. Dans ce contexte, il n'est peut-\u00eatre pas surprenant de constater une augmentation de 30% du nombre de travailleurs britanniques \u00e0 la recherche d'informations sur le travail hybride.<\/span>\u00a0<\/span><\/p>

L'\u00e9tude a r\u00e9v\u00e9l\u00e9 que les recherches sur le travail hybride ont augment\u00e9 de 46% entre d\u00e9cembre et janvier de l'ann\u00e9e derni\u00e8re. Cela sugg\u00e8re que les travailleurs ont profit\u00e9 de la nouvelle ann\u00e9e pour rechercher une carri\u00e8re offrant des avantages plus flexibles, et comme rien n'indique que la discussion sur le retour au bureau sera bient\u00f4t r\u00e9gl\u00e9e, nous pouvons nous attendre \u00e0 la m\u00eame tendance \u00e0 l'aube de l'ann\u00e9e 2023.<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Mot-cl\u00e9<\/span><\/b>\u202f\u202f<\/span>\u00a0<\/span><\/p><\/td>

Volume de recherche mensuel moyen<\/span><\/b>\u202f\u202f<\/span>\u00a0<\/span><\/p><\/td>

Tendance %<\/span><\/b>\u202f\u202f<\/span>\u00a0<\/span><\/p><\/td><\/tr>

travail hybride<\/span>\u00a0<\/span><\/p><\/td>

9900<\/span>\u00a0<\/span><\/p><\/td>

0\u202f\u202f<\/span>\u00a0<\/span><\/p><\/td><\/tr>

sens du travail hybride<\/span>\u00a0<\/span><\/p><\/td>

4400<\/span>\u00a0<\/span><\/p><\/td>

24<\/span>\u00a0<\/span><\/p><\/td><\/tr>

Qu'est-ce que le travail hybride ?<\/span>\u00a0<\/span><\/p><\/td>

2900<\/span>\u00a0<\/span><\/p><\/td>

26<\/span>\u00a0<\/span><\/p><\/td><\/tr>

Qu'est-ce que le travail hybride ?<\/span>\u00a0<\/span><\/p><\/td>

2900<\/span>\u00a0<\/span><\/p><\/td>

26<\/span>\u00a0<\/span><\/p><\/td><\/tr>

emplois hybrides<\/span>\u00a0<\/span><\/p><\/td>

720<\/span>\u00a0<\/span><\/p><\/td>

841<\/span>\u00a0<\/span><\/p><\/td><\/tr>

emplois hybrides pr\u00e8s de chez moi<\/span>\u00a0<\/span><\/p><\/td>

390<\/span>\u00a0<\/span><\/p><\/td>

929<\/span>\u00a0<\/span><\/p><\/td><\/tr>

signification des emplois hybrides<\/span>\u00a0<\/span><\/p><\/td>

320<\/span>\u00a0<\/span><\/p><\/td>

182<\/span>\u00a0<\/span><\/p><\/td><\/tr>

sens du travail hybride<\/span>\u00a0<\/span><\/p><\/td>

320<\/span>\u00a0<\/span><\/p><\/td>

555<\/span>\u00a0<\/span><\/p><\/td><\/tr>

r\u00f4les hybrides<\/span>\u00a0<\/span><\/p><\/td>

260<\/span>\u00a0<\/span><\/p><\/td>

129<\/span>\u00a0<\/span><\/p><\/td><\/tr>

d\u00e9finition du travail hybride<\/span>\u00a0<\/span><\/p><\/td>

260<\/span>\u00a0<\/span><\/p><\/td>

-19<\/span>\u00a0<\/span><\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\tLe fait de se retrouver face \u00e0 face au bureau permet aux coll\u00e8gues de partager et d'assimiler des connaissances, surtout s'ils d\u00e9butent leur carri\u00e8re et ont besoin de renforcer leurs comp\u00e9tences.\t\t\t<\/p>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\tZo\u00eb Morris, pr\u00e9sidente du groupe de recrutement Frank<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tTweet<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u201cIl est clair que l'adoption d'un mod\u00e8le de travail plus flexible est un moyen s\u00fbr d'attirer et de retenir les talents face \u00e0 la grande d\u00e9mission\u201d, a d\u00e9clar\u00e9 Zo\u00eb Morris, pr\u00e9sidente pour le Royaume-Uni du Frank Recruitment Group. \u201cEn introduisant le travail hybride, les travailleurs b\u00e9n\u00e9ficient d'une plus grande flexibilit\u00e9 pour g\u00e9rer et appr\u00e9cier leur vie personnelle, tout en profitant des avantages que le travail au bureau a \u00e0 offrir. Le fait d'\u00eatre face \u00e0 face au bureau permet aux coll\u00e8gues de partager et d'assimiler des connaissances, en particulier s'ils commencent leur carri\u00e8re et ont besoin de renforcer leurs comp\u00e9tences. En outre, cela peut aider les employ\u00e9s \u00e0 ressentir un sentiment d'appartenance plus imm\u00e9diat\u201d.<\/span>\u00a0<\/span><\/p>

La popularit\u00e9 du travail hybride s'est \u00e9galement accrue aux \u00c9tats-Unis. Les recherches ont augment\u00e9 de 130% au cours de l'ann\u00e9e \u00e9coul\u00e9e, avec des chiffres en forte hausse en mars et qui restent constamment \u00e9lev\u00e9s.\u00a0<\/span>\u00a0<\/span><\/p>

Ce bond co\u00efncide avec l'annonce de Joe Biden selon laquelle \u201cil est temps pour les Am\u00e9ricains de se remettre au travail\u201d, ce qui a incit\u00e9 de nombreuses entreprises \u00e0 demander \u00e0 leurs employ\u00e9s de retourner au bureau \u00e0 temps plein. Si certains se sont r\u00e9jouis de cette annonce, les donn\u00e9es sugg\u00e8rent que d'autres ont pris go\u00fbt \u00e0 une combinaison de travail \u00e0 distance et de travail au bureau.<\/span>\u00a0<\/span><\/p>

Avec 4,1 millions d'Am\u00e9ricains <\/span>arr\u00eat en septembre<\/span><\/a>,<\/span> L'adoption de ce mode de travail pourrait s'av\u00e9rer essentielle pour attirer et retenir les talents aux \u00c9tats-Unis, compte tenu de sa popularit\u00e9. Notre analyse a r\u00e9v\u00e9l\u00e9 une augmentation consid\u00e9rable de 494% des recherches d\u201c\u201demplois hybrides pr\u00e8s de chez moi\", ce qui sugg\u00e8re que de nombreux Am\u00e9ricains recherchent des emplois correspondant \u00e0 ce mod\u00e8le.<\/span>\u00a0<\/span><\/p>

On a \u00e9galement constat\u00e9 une augmentation \u00e9tonnante de 515% des recherches portant sur la \u201csignification du travail hybride\u201d et une augmentation de 120% des recherches portant sur \u201cce qu'est le travail hybride\u201d et \u201cce qu'est le travail hybride\u201d, ce qui indique que les Am\u00e9ricains sont int\u00e9ress\u00e9s par la d\u00e9couverte de ce \u00e0 quoi le travail hybride pourrait ressembler pour eux.<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Mois\u00a0<\/strong><\/td>Volume de recherche moyen\u00a0<\/strong><\/td><\/tr>
21 octobre<\/td>9240<\/td><\/tr>
21 novembre<\/td>11,810<\/td><\/tr>
21 d\u00e9cembre<\/td>10,120<\/td><\/tr>
Janvier-22<\/td>14,420<\/td><\/tr>
F\u00e9v-22<\/td>14,850<\/td><\/tr>
Mars-22<\/td>20,210<\/td><\/tr>
22 avril<\/td>20,380<\/td><\/tr>
Mai-22<\/td>19,100<\/td><\/tr>
Juin-22<\/td>20,400\u00a0<\/span><\/td><\/tr>
22 juillet<\/td>21,480<\/td><\/tr>
Ao\u00fbt-22<\/td>23,560<\/td><\/tr>
Sep-22<\/td>21,240<\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\tTout le monde n'a pas forc\u00e9ment envie de travailler \u00e0 domicile ou ne dispose pas d'un environnement ad\u00e9quat pour le faire, et il faut qu'ils sachent qu'ils peuvent toujours venir au bureau \u00e0 temps plein.\t\t\t<\/p>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\tRowan O'Grady, pr\u00e9sident des Am\u00e9riques chez Frank Recruitment Group<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tTweet<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\u201cEn \u00e9tablissant un bon \u00e9quilibre entre le travail \u00e0 domicile et le travail au bureau, les employ\u00e9s peuvent r\u00e9colter les avantages des deux. <\/span>Tout le monde n'a pas forc\u00e9ment envie de travailler \u00e0 domicile ou ne dispose pas d'un environnement ad\u00e9quat pour le faire, et il faut qu'ils sachent qu'ils peuvent toujours venir au bureau \u00e0 temps plein\u201d.\u201d <\/span>a d\u00e9clar\u00e9 Rowan O'Grady, pr\u00e9sident des Am\u00e9riques chez Frank Recruitment Group.<\/span>\u00a0<\/span><\/p>

\u201cCertaines \u00e9quipes au sein d'un d\u00e9partement peuvent convenir de jours fixes pour venir au bureau ensemble, ce qui leur permet de profiter des avantages que le travail au bureau peut offrir. C'est un excellent moyen pour les employ\u00e9s de collaborer sur des projets et d'apprendre les uns des autres, que ce soit en remarquant comment quelqu'un aborde une t\u00e2che ou en posant une question rapide sur l'utilisation d'un programme. Cela peut \u00eatre particuli\u00e8rement utile pour les employ\u00e9s qui d\u00e9butent leur carri\u00e8re, qui sont nouveaux dans l'entreprise, etc.<\/span>,<\/span> ou ont besoin de d\u00e9velopper ou d'affiner leurs comp\u00e9tences\u201d.\u201d<\/span>\u00a0<\/span><\/p>

Notre \u00e9tude a r\u00e9v\u00e9l\u00e9 une tendance positive, tant au Royaume-Uni qu'aux \u00c9tats-Unis, en ce qui concerne les recherches sur le travail hybride. Bien que le nombre total de recherches aux \u00c9tats-Unis soit l\u00e9g\u00e8rement inf\u00e9rieur \u00e0 celui du Royaume-Uni, l'Am\u00e9rique a connu une augmentation plus importante de la tendance g\u00e9n\u00e9rale \u00e0 la hausse. Cela pourrait sugg\u00e9rer que les deux pays connaissent un changement dans le style de travail pr\u00e9f\u00e9r\u00e9.\u00a0<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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M\u00e9thodologie<\/strong><\/h2>

Une longue liste de 125 termes de recherche sur le travail hybride a \u00e9t\u00e9 \u00e9tablie \u00e0 l'aide d'outils de recherche de mots-cl\u00e9s. Les donn\u00e9es relatives au volume de recherche et au pourcentage d'augmentation\/diminution des recherches pour chaque terme au Royaume-Uni et aux \u00c9tats-Unis ont ensuite \u00e9t\u00e9 collect\u00e9es \u00e0 l'aide des outils suivants <\/span><\/span>Outil de mots-cl\u00e9s<\/span><\/span><\/a>. Les ensembles de donn\u00e9es ont ensuite \u00e9t\u00e9 class\u00e9s en fonction du volume de recherche afin d'identifier les dix premiers au Royaume-Uni et aux \u00c9tats-Unis. Les donn\u00e9es correspondent aux recherches effectu\u00e9es sur Google au Royaume-Uni et aux \u00c9tats-Unis entre le 1er octobre 2021 et le 30 septembre 2022. Les donn\u00e9es sont exactes au 09\/11\/2022.<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\tInt\u00e9ress\u00e9 par une carri\u00e8re dans la vente avec des opportunit\u00e9s illimit\u00e9es ?\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\tVoir nos offres d'emploi\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Une nouvelle \u00e9tude sur le nombre de recherches Google concernant le travail hybride r\u00e9v\u00e8le que les recherches ont consid\u00e9rablement augment\u00e9 au cours des 12 derniers mois. <\/p>","protected":false},"author":5,"featured_media":22935,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[42],"tags":[],"class_list":["post-20746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recruitment-blog"],"yoast_head":"\nGoogle searches for hybrid work soar across the US and UK - Frank Recruitment Group<\/title>\n<meta name=\"description\" content=\"New research into the number of Google searches around hybrid work reveals that searches have increased drastically over the past 12 months.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google searches for hybrid work soar across the US and UK\" \/>\n<meta property=\"og:description\" content=\"New research into the number of Google searches around hybrid work reveals that searches have increased drastically over the past 12 months.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/stage.tenthrevolution.com\/fr\/blog-sur-le-recrutement\/les-recherches-google-sur-le-travail-hybride-montent-en-fleche\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenth Revolution Group\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-17T12:27:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-24T15:21:12+00:00\" \/>\n<meta name=\"author\" content=\"Jamie Mercer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Google searches for hybrid work soar across the US and UK\" \/>\n<meta name=\"twitter:description\" content=\"New research into the number of Google searches around hybrid work reveals that searches have increased drastically over the past 12 months.\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jamie Mercer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/stage.tenthrevolution.com\\\/recruitment-blog\\\/google-searches-for-hybrid-work-soar\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/stage.tenthrevolution.com\\\/recruitment-blog\\\/google-searches-for-hybrid-work-soar\\\/\"},\"author\":{\"name\":\"Jamie Mercer\",\"@id\":\"https:\\\/\\\/stage.tenthrevolution.com\\\/#\\\/schema\\\/person\\\/f6394027951408aeb61b89b656ed7efe\"},\"headline\":\"Google searches for hybrid work soar across the US and UK\",\"datePublished\":\"2022-11-17T12:27:59+00:00\",\"dateModified\":\"2024-07-24T15:21:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/stage.tenthrevolution.com\\\/recruitment-blog\\\/google-searches-for-hybrid-work-soar\\\/\"},\"wordCount\":943,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/stage.tenthrevolution.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/stage.tenthrevolution.com\\\/recruitment-blog\\\/google-searches-for-hybrid-work-soar\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/stage.tenthrevolution.com\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Google-searches-for-hybrid-work-soar-across-the-US-and-UK.png\",\"articleSection\":[\"Recruitment Blog\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/stage.tenthrevolution.com\\\/recruitment-blog\\\/google-searches-for-hybrid-work-soar\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/stage.tenthrevolution.com\\\/recruitment-blog\\\/google-searches-for-hybrid-work-soar\\\/\",\"url\":\"https:\\\/\\\/stage.tenthrevolution.com\\\/recruitment-blog\\\/google-searches-for-hybrid-work-soar\\\/\",\"name\":\"Google searches for hybrid work soar across the US and UK - 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